In 2026, over 50% of Google searches already feature AI summaries, with projections showing this rising sharply, potentially leading to 20-50% drops in traditional website traffic for unprepared businesses—yet those who optimise now can capture new visibility opportunities.
Key Areas We Will Cover
- Understanding AI-powered search and its evolution in 2026
- Specific impacts on local Doncaster businesses
- Practical adaptation strategies for visibility and growth
- Tools, content tips, and local SEO integration
- Measuring success in the AI era
Introduction
AI-powered search, led by Google AI Overviews, ChatGPT Search, and tools like Gemini, is transforming how customers discover local services in Doncaster. This shift from traditional links to direct AI-generated answers reduces clicks but rewards brands cited as authoritative sources. For Doncaster businesses, adapting means focusing on Generative Engine Optimisation (GEO), structured content, and local signals to maintain and grow visibility in 2026.
What Is AI-Powered Search in 2026?
AI-powered search delivers instant, conversational answers directly in results pages.
- Google AI Overviews use Gemini models to summarise information.
- Features include follow-up questions and seamless AI Mode conversations.
- Other platforms like Perplexity and ChatGPT provide cited responses from diverse sources.
This creates zero-click searches where users get answers without visiting sites, but citations drive brand trust and indirect traffic.
How AI-Powered Search Affects Doncaster Businesses
Local searches like “best plumber in Doncaster” or “Doncaster website design” increasingly show AI summaries first.
- Traffic fragmentation occurs as users stay within AI interfaces.
- Local packs and Maps integrate with AI for hyper-relevant recommendations.
- Businesses not optimised risk invisibility, while those appearing in citations gain authority.
In the UK, including South Yorkshire, this impacts high-intent local queries, where quick answers influence decisions.
Essential Strategies to Adapt in 2026
Doncaster businesses must shift from keyword stuffing to becoming the go-to source for AI systems.
Optimise Content for AI Visibility
Create clear, in-depth content that answers questions comprehensively.
- Use natural language and conversational phrasing.
- Include detailed FAQs addressing real customer queries.
- Structure with headings, bullet points, and short paragraphs for easy parsing.
Implement Structured Data and Schema
Add schema markup for local business, services, and reviews.
- Helps AI accurately understand and cite your details.
- Focus on LocalBusiness schema for Doncaster-specific info like address and hours.
Strengthen Local Signals
Enhance Google Business Profile and local citations.
- Encourage authentic reviews and respond promptly.
- Build consistent NAP (Name, Address, Phone) across directories.
- Create location-specific content mentioning Doncaster landmarks or needs.
Build Authority Through Expertise
Demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
- Publish original insights, case studies from Doncaster clients.
- Gain mentions on local sites, forums, or Reddit for community signals.
- Use video transcripts and alt text optimised for AI extraction.
Diversify Beyond Google (H3)
Optimise for multiple AI platforms.
- Ensure content is crawlable and factual for ChatGPT or Perplexity.
- Focus on unique, data-rich pages that stand out.
Measuring and Iterating Your Approach
Track beyond traditional metrics.
- Monitor AI citation tools for mentions in overviews.
- Analyse traffic sources from AI referrals.
- Use Google Analytics for zero-click impact and adjust content accordingly.
Regular audits keep strategies aligned with updates like Gemini 3 enhancements.
Conclusion
Adapting to AI-powered search in 2026 requires Doncaster businesses to prioritise helpful, structured, and locally relevant content. By focusing on citation-worthy material and strong local foundations, companies can turn potential traffic challenges into opportunities for greater brand authority and customer trust.
Take Action Today
Don’t let AI-powered search leave your Doncaster business behind. Contact BeMoreSocial.uk for a tailored audit and strategy to boost your visibility in AI results—book your free consultation now.
Frequently Asked Questions
Wondering how AI-powered search affects your Doncaster business? Here are answers to common questions.
They provide direct answers, reducing clicks but increasing the value of being cited as a trusted source.
With consistent effort on content and local optimisation, improvements in citations and traffic can appear within 3-6 months.
Basic schema and content updates are accessible, but partnering with local experts ensures comprehensive implementation.
Yes, it complements AI strategies—strong rankings often lead to better AI citations.
